The most important tip for winning customers and expanding your business is opening an online store for your products. Shopify is an online platform for starting a business. With a collection page, you can sell your products to different customers and help them discover new arrivals. Numerous businesses are managed online because many people love to shop online. The following are important:

  1. Enables customers to reach their needs fluently

Grouping products into categories will help customers easily get what they are searching for. For illustration, there are male and female clothes. If one needs a woman’s dress, they will search in the women’s category if only the store owner has grouped the clothes in a single category for females. The collection strategy will also make it easier for customers.

  1. Improves customers’ shopping experience

Responsibility is the topmost factor in business, and clinging to customers’ needs increases credibility. Thus, if a client browses across your collection page and finds all the products organized, they will love to come to shop more. They will be willing to support your business because they feel comfortable. Proper store association provides a good experience while shopping.

  1. It helps in showing off your product.

Setting up a collection in Shopify is the most beneficial supporter of your online business. Flaunting your online store products on a collection page will make it unique, especially when competition is stiff. Produce commodities seductive to build your business.

  1. Improves product management

Keeping your collections organized will increase flexibility and create room for planning. This will help you introduce new ways of promoting your products to online customers and will be an effective way to manage your products.

Types of collections

Automated collection: it is a type of collection with conditions to be applied to the products included on the collection page. It automatically adds a relating product if it meets the rules.


  1. It saves time when opting for products.
  2. It automatically adds future products and is easy to manage. This will create awareness among customers and lead them to buy the product.


  1. Once you add up a product, it is hard to remove it. You must edit or cancel the conditions to meet the product’s specifications.

Manual collection: it is a type of collection comprising products chosen collectively. The products remain the same unless you update them. This type of collection requires more effort to maintain. It is further suitable for personalized collections. It is a one-off trade, and it has no downsides.


  1. Allows the addition of products to be featured on the collection page. 

In conclusion, setting up a Shopify Collections by Sunbowl in Shopify helps customers discover new products by navigating through your different collection pages. This will help them get their desired effect more easily, saving them time to visit a store physically.